A focus group. A pitch meeting. A multiverse imaginarium. Having received critical acclaim for a show about grief, addiction and mental breakdown, Maxwell is stuck on how to up the ante with her next confessional solo show. She needs you for some intensive audience research: which of her personal traumas is most fundable, marketable and ripe for TV adaptation? In an era hungry for the next smash-hit overshare, BABYFLEAREINDEERBAG kicks over the bucket of ideas Maxwell can't yet bring herself to make a show about, interrogating the risk and cynicism in telling one's own story onstage.